Brian Recommends…Eat People
At S3, we want to work with game changing entrepreneurs. Andy’s book identifies what game changing entrepreneurs do each and every day. He has enumerated twelve helpful rules that we consider critical to successful startups. This book touches on how to make something from nothing, how to help the world be more productive and create wealth for the masses. Creation is at the foundation of entrepreneurship and, in our minds, imperative for improving the human condition. You will read rules like “If it doesn’t scale, it will get stale”, “Waste what’s abundant to make up for what’s scarce”, “Markets make better decisions than managers”, and “Use zero marginal cost to create a flood”. In these rules and others, we see that scale is what matters to build large enterprises. Time is not on anyone’s side, so using what is abundant to save time is highly prized. Markets are for price discovery, work with them and not against them. And finally, pricing on value rather than cost is critical to building a premium value enterprise. Andy has great insights for today’s entrepreneur and he writes in a no nonsense style.