Every year at S3 Ventures, we evaluate hundreds of businesses as potential new investments. Many of those businesses make it into our office to present their business plan and idea. On occasion, though, a team or presenter misses the mark in that first meeting. Our hope in this short paper is to present what we believe will facilitate a more effective first meeting with us and other potential investors who have invited you in to listen to your plan, whether it is S3 or another investor. We call it Meeting One.